Successful franchising with Quest
Quest is Australasia’s largest and most successful serviced apartment group, and our franchisees profit from our solid experience over nearly 20 years. We are a member of the Franchise Council of Australia, have served on its board and are very actively involved in the development and direction of the franchise sector.
Our key franchise FAQs are below:
Why a Quest franchise?
Who is a typical franchisee?
What is your franchise model?
What training and support do you give?
What’s the bottom line?
What franchise opportunities are available?
Why a Quest franchise?
As the market leader in serviced apartment accommodation for corporate and leisure travellers, Quest has earned high marketplace recognition and an international reputation for consistent quality over many years.
Buy a Quest franchise, and you immediately benefit from these high levels of awareness and from the confidence and trust that travellers have in the Quest brand. Our primary market is the extended stay corporate traveller, who brings high revenue, high margin business to our franchisees.
Who is a typical franchisee?
Most of our franchisees have already run their own business, or are mid-career executives who want to develop and run a profitable business of their own.
All are highly motivated, and know the value of significant head office management experience, proven business systems, strong franchisee support and network synergies.
What is your franchise model?
One of the key factors in Quest’s success is our apartment locations. New locations are thoroughly researched and selected only on the basis of strong corporate demand, ensuring that our franchisees are operating in growth environments.
Apartments are built by Quest or a developer to our exacting specifications, strata-titled, sold to individual investors then leased back to Quest for 25 years. Franchisees then buy the rights to manage and market the serviced apartment complex.
What training and support do you give?
New franchisees begin with an intensive four week induction, and are closely monitored for their first six months. Ongoing regular support is given through our field support program and Business Success Program.
We provide all the computerised systems needed to operate an outstanding business, while extensive manuals cover business planning, financial control, operations, customer service, staff recruitment and training, advertising, promotion and market research.
Our national sales team builds business in 25 sectors, a strategy that is far more effective and cost-efficient than mass campaigns.
What’s the bottom line?
- Our drive is for higher revenue, higher margin corporate clients. We focus on selling accommodation, the most profitable aspect of serviced apartments, not on restaurants or cafes.
- Quest properties enjoy occupancies that are 4% - 5% higher than other operators in our marketplace, and guests stay an average of three to four days (typical hotel stays are only two days) which significantly reduces operational costs.
- Capital entry costs are based on a multiplier of annual profit, meaning properties are paid off within 3.5 to 4.5 years. Finance can be quickly and easily arranged for approved franchise applicants. Some franchisees move on to their second or third property, building goodwill and selling their initial businesses for up to twice what they paid for them.
What franchise opportunities are available?
To enquire about current franchise opportunities email franchising@questapartments.com.au.
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