The Ascott double down in Collingwood, with Quest Apartment Hotel announced

Key points: 

  • Centreland Group will commence construction on the 83-room Quest Collingwood Apartment Hotel on 1 July 2021.
  • The project is set to be completed in November 2022.  
  • Quest Collingwood will support the City of Yarra’s Community Infrastructure Plan and growing requirements for corporate travel accommodation in the suburb.  
  • In 2020, The Ascott Limited announced millennial brand ‘Lyf’ is coming on to the Australian market, also located in Collingwood.  

Quest Apartment Hotels has signed an agreement to lease an 83-room apartment hotel on Wellington Street, Collingwood, with construction scheduled to commence 1 July 2021.   

The mixed-use commercial project by Melbourne high-end residential developer Centreland Group will be comprised of a total ten floors, eight of which will be occupied by Quest who will offer a mix of studio, one, two and three-bedroom apartments, guest front of house, conferencing facility for up to 80 people, business lounge and gymnasium.  

There will also be an additional two levels of office space, a ground level café and two levels of basement parking within the build.  

With over 16,000[1] businesses operating in Yarra primarily in the health care, professional, scientific and tech industries [2], Quest’s general manager of growth and capital strategy, James Shields, say the new hotel will sustain existing demand, as well as ongoing growth outlined in The City of Yarra’s Community Infrastructure Plan[3].  

“Collingwood is one of Yarra’s key employment precincts supporting over 84,000 jobs, and we believe there is a shortage of high-quality apartment-style hotel accommodation in the area to cater to current and future business travellers”, said Mr Shields.   

 

“We’re pleased to be working with Centreland Group and CHT Architects to deliver a purpose-fit solution for the corporate market’s long and short stay requirements”.  

Centreland Group is well accustomed with the Collingwood area. The company is currently laying the finishing touches on a 78-apartment residential project, 88 Cambridge Street on 72 to 94 Cambridge Street, located directly behind the new development.   

“88 Cambridge Street is 98% sold out, primarily to owner occupiers which highlights the increasing desirability of the suburb as a place to live, work and stay”, said Peter Wu, managing director of Centreland Group.  

Quest’s announcement follows that of parent company, The Ascott Limited, who in July last year revealed its plan to bring millennial-focussed co-living brand ‘Lyf’ to the suburb.   

The 105-room hotel will be situated at 42 Oxford Street within Urban’s C&L development.  

Ascott Australia’s managing director, David Mansfield, says together the two hotels will give the company a strong foothold in Melbourne’s north-east, collectively catering to a wide cross section of guest segments across an accumulative 188 rooms.   

“The population in the Collingwood precinct skews younger, so the Lyf brand in all its vibrancy is perfectly geared to students, tourists and young professionals, while Quest has carved its name as one of the preferred brands among Australia’s corporate world and is ideally suited to extended stay, so each hotel will have its own unique character and guest experience on offer”.   

Construction stage architects CHT– the same team behind Lyf - say the building will fit seamlessly into the distinctive character of Melbourne’s north-east.   

“The new building will blend into the industrial and diverse context of Collingwood; the dichotomy of red bricks and glazed facades are sensitive to the area’s existing buildings and rich history, whilst providing a new refined level of modernity”, said CHT Architects Associate Tanjung Satrio Buntaram.   

 

Quest Collingwood is scheduled to open November 2022. According to Mr Shields, the hotel is just one of several Quest Apartment Hotels set to open in the coming years.    

“In Australia, Quest has nine agreements for lease signed totalling 715 rooms, primarily in regional and suburban areas with many due to construction set to commence this year.    

“In addition, we have seven new hotels in New Zealand between now and June 2022 and will announce additional sites throughout the United Kingdom”, said Shields.  

-ends-

 

 References: 

  1. City of Yarra – Business in Yarra   
  1. City of Yarra – Economy, Job and Business Insights  
  1. City of Yarra Community Infrastructure Plan   

FOR MORE INFORMATION REGARDING QUEST PLEASE CONTACT: 

Madeleine Maher - Marketing & Communications Manager  
Quest Apartment Hotels  
Level 21, 390 St Kilda Road, Melbourne VIC 3004  
E: mmaher@questapartments.com.au   
Tel: +61 3 8699 1500  Mob: +61 439 002 693  

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