Everyone's a winner
The key to Quest’s success lies in a business model, which ensures the extended stay corporate traveller is at the centre of everything we do.
However, for this to succeed, Quest Franchisees must consider two significant stakeholders; the franchisor and our landlords. Both are crucial in ensuring business success.
The franchisee/franchisor partnership ensures all franchisees are supported by the Quest business in all business functions including sales, operations and business planning.
However, Quest Franchisees are also buying into a leasehold business – which comprises one of the critical relationships within the Quest business model.
This means franchisees are investing in much more than the right to display the Quest logo on the door of their business. It means acquiring an asset which provides the right to generate income from the property secured through long-term tenure with the landlord.
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Consequently, franchisees hold tenure over a multi-million dollar property without the pressure of raising the capital required to purchase the building.
Franchisees are supported by Quest in managing their relationships with the landlords, who enjoy the benefits of a secure and stable investment with a trusted Australian brand as a long-term tenant.
All these relationships – developed under the Quest Business Model – are managed in order to get the best outcome for the extended stay corporate traveller.
The strength of our size
As Australasia’s largest network of serviced apartment businesses, Quest is considered a reliable choice for corporate Australia in meeting their accommodation needs nationally.
Currently, Quest is used by 80% of Australia’s Top 500 companies and has a CBD, suburban and regional presence across every state and territory in Australia.
Quest’s relationships with these customers provide franchisees with an opportunity to participate in centrally coordinated national tenders.
Quest has a dedicated team of National Account Managers who have the daily responsibility of managing the relationship with the key national clients in their industry portfolio, coordinating the tendering for these accounts and working to maximise the number of Quest properties utilised by these companies. Their impressive success rate contributes to approximately 40% of Quest Group Accommodation Revenues, or over 600,000 room nights per annum.