Corina is a widely respected leader in both the franchise industry and the small to medium-size business (‘SME’) community, with over 25 years of experience in senior executive positions across a range of diverse organisations and businesses. Her roles have seen her develop a wide understanding of issues and challenges covering many sectors and industries. This has enabled her to provide significant strategic, innovative, and operational leadership and services to a broad range of businesses (whether they be established or in their infancy).
Corina has displayed her skills in a comprehensive list of industries including medical, real estate, bulky goods retailing, department stores, construction, professional services, hospitality, fast food, cafes, and restaurants, automotive, technology, fitness, and the personal aesthetics industry.
Corina is a Certified Franchising Executive. She has been a committee member of the ACCC Franchising Advisory Board, the Franchise Council of Australia Policy Advisory Committee and the Victorian Small Business and Franchising Consultative Committee. She chaired the Franchise Council of Australia’s Chief Executive Syndicate for Victoria, as well as chairing an ideas exchange forum for CEOs within the franchise industry. In 2012, she was awarded the Franchise Council of Australia (FCA) Woman in Franchising
(Vic/Tas) award; in 2016, Corina was a member of the Small Business Ministerial Council, which advises the Minister and provides guidance to the Victorian Government on small business operation. Her business acumen recently saw her recognised as one of the top 50 small business leaders in Australia in the Australian Small Business Champions Awards, 2021.